I’m sure this won’t come as a surprise to Sacha but I, revered Indie music connoisseur, love well crafted Pop music! I also can’t help but find something alluringly exotic about Pop from outside of the English speaking world.
Today I’m going to let you in on a secret that Korea, the good one, has been holding on to for far too long.
SHINee are the embodiment of perfectly crafted Pop, they were ‘formed’ in 2008 by the Talent Agency/ Producers / Publishers and general Korean media tycoons SM Entertainment who are responsible for other South Korean hitmakers such as H.O.T, S.E.S, f(x) and Super Junior. SHINee stand out from the rest of the crowd, quite literally, as they’re walking fashion statements earning endorsements from Reebok as well as many Korean brands and they’ve also inspired a style following amongst their devoted fans. Made up of five devastating beautiful men, Onew, Jonghyun, Key, Minho and Taemin the ‘band’ specialise in R&B toned Pop music which wouldn’t sound out of place on the Billboard 100 – think N*Sync, Pitbull, Flo Rida but with better choreography;
Get the song here.